Entrepreneur Diary: Enter The Cone Zone

Entry by Damon Schechter, Founder and CEO, Shipwire Product Order Fulfillment and a blogger

After working at a few rapidly growing companies, it comes as no surprise to me that startups are extremely energetic places.  It is not just the creative growth.  The energy has a lot to do with the type of people attracted to start their own business – energetic, smart, self starters, that can do a lot of different things and plug into the business in a lot of different ways.  These jack-of-all-trades are key hires during the early stages of a company, when your business plan is still evolving, and you may be doing sales on one day, design the next, HR over lunch and web marketing, or maybe even blog writing, late at night.

Shipwire is no different.  The energy around here can really keep you moving, and make the minimal sleep seem practically irrelevant. At Shipwire, it helps the office has a lot of open space so people can communicate easy. Add to that, we have a very tight development schedule with monthly product releases, so the product and software engineering teams are moving quickly.

Marketing and sales is a constant buzz of activity. Our support and operations teams are dealing with growing entrepreneurial companies that keep us on our toes. It’s a busy place, with just the daily needs.

That said, our employees are not super-human and the business needs more than just daily-task management – it needs infrastructure and lots of time planning for growth (read: “world domination”).

What we’ve noticed, is that we lose a lot of time to interruptions. Drive-by questions. Getting pulled into a fire drill.  One of my team members mentioned in passing, when I asked what he was doing, that he was, “managing the current fire-drill.” When I asked him what was next, he said, “hopefully some sales, but probably the next fire drill.”

Managing based on interruptions is definitely not the way to tackle some of the bigger tasks. That is why I was so impressed, when our new VP of sales noticed his team was entirely too interrupt driven, and came up with a simple solution. The Cone!

The VP of sales went out to a party supply store and bought a stack of cones. They look like small blue street cones and are fairly obvious, especially when they sit ontop of somebody’s monitor or right behind their chair. They are called: “The Don’t Bother Me Cone.”  And the weird thing is, they work. I happened to be talking to one of our team members, in our Merchant Success zone (sales, support and account management)and noticed one of our new hires get jammed up on a support question.  I saw him turn to ask a senior team member for help, see the cone next to his desk, give a little shrug, turn back to his desk and log into our team knowledge base to figure out the answer himself.